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Identity

How the brand looks

A logo is a ticket; an identity is the whole railway. We design a mark and a system around it: colour, type, imagery, layout rules and tone, tested on the places your brand will actually live.

You receive a brand book your team can follow without calling us, and the source files to go with it.

On board

  • Logo and logo system
  • Colour and typography
  • Icons and imagery style
  • Brand book
  • Packaging and print
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