Six platforms.
Each platform is a service with its own line colour, crew and deliverables. Board at one, change at any other: the timetable stays the same.
- 1Strategy Research, positioning, naming and the brand platform everything else stands on.
- 2Identity Logo, visual system and brand book that work from a favicon to a facade.
- 3Web & Product Websites and digital products that load fast, read well and sell.
- 4Motion & Film Brand films, motion design and logos that move.
- 5Words Tone of voice and copy in English, German and Russian. Adapted, not translated.
- 6Growth Launch, SEO and social, so the train actually reaches its passengers.