Five signs your brand missed its train
When a logo, a website or a pitch deck starts slowing the business down, it is time to check the timetable.
Brands rarely break in one day. They fall behind a little at a time, until the company has moved on and the brand is still standing on the old platform. Here are five signals we see most often.
1. You explain the logo before you show it
If every presentation starts with "ignore the old logo, we are changing it", the brand has stopped carrying you.
2. The website is the last place customers learn something new
When sales, social media and the website tell three different stories, customers believe none of them.
3. You entered a new market and the brand did not come along
A name or a slogan that works at home can sound odd in German or English. Moving countries is a good moment to check how the brand travels.
4. Every new page needs a designer
If the team cannot add a case or a vacancy without help, the system is too fragile.
5. Your best customers look bigger than your brand
When the company has grown up and the identity has not, you leave trust on the table.
Recognised two or more? Buy a ticket and we will look at the route together.